MASTER CLASS

Winning Retail Buyers at Tradeshows

With Ami Rabheru

Winning retail buyers isn't about having the biggest stand or the loudest pitch. It's about understanding how buyers think, what drives their decisions, and how to make every conversation count.

In this practical masterclass, former retail buyer Ami Rabheru takes you inside the buyer's mind and shares the strategies that turn a polite "maybe" into a confident "yes".

When: 28th July, 2026 @ 12pm and 8pm

Where: Online Zoom

Choose from the following sessions:

28th July 2026, 12 pm
28th July 2026, 8 pm 

SAVE YOUR SPOT NOW!

Every conversation at a trade show is a decision-making moment. In just a few minutes, buyers are subconsciously assessing whether your brand is right for their customer, their category and their business.

The difference between a stand full of polite browsers and a pipeline of genuine buyer opportunities, which comes down to understanding how buyers think, what drives their decisions, and how to make every interaction count at a Tradeshow.

In this practical masterclass, former retail buyer Ami Rabheru takes you inside the buyer's mind and reveals what really influences buying decisions on the show floor, and how to continue the conversations to turn that ‘maybe’ into a ‘yes'

This isn't just a masterclass. It's a conversation.

You'll have the opportunity to ask questions, share experiences and learn from the challenges and successes of fellow exhibitors. Because sometimes the best ideas come from the room!

Meet Ami.

"It's like having a retail buyer in your back pocket"

Ami Rabheru is a retail strategist and founder of Retail Huddle, a business platform helping founder-led brands turn creativity into commercial success.

Drawing on more than 20 years of buying experience with M&S, Next and Tesco, alongside first-hand experience scaling her own start-up, Ami helps brands confidently launch, pitch and scale with retailers.

Through her specialist bootcamps, accelerators and mentoring programmes, she translates big-business retail strategies into practical tools that drive sales, unlock commercial opportunities and help businesses stand out in competitive markets. 

Recognised as a retail expert for emerging brands, Ami has featured on consumer retail documentaries for Netflix,  C4 and C5, sharing insights into retail, buying and consumer behaviour.

She is also a regular speaker, panel host and contributor at leading retail trade shows and industry events.

From the Retail Huddle blog...

From Side-Hustle to Selfridges


How Ruby went from approaching and emailing shops cold to landing a listing at Selfridges in 13 weeks!

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As a former retail buyer, I know exactly what I need to pay for your product before I even walk into the room. Do you?

What Does it Take to get a “YES” in 2026?

For the founders of the Retail Ready Skills Bootcamp, the answer became clear over 12 transformative weeks.