The T.R.U.T.H.S® of Pitching to Retail Buyers
The ONE Question Retail Buyers are Asking (and how to answer it)
Why Brilliant Products Still Don’t
Get Stocked...
You’ve built a brilliant product. You're Retail-Ready. You know it deserves to be on retail shelves.
But somewhere between you and the buyer - something isn't connecting.
The emails go unanswered. The meetings end with vague interest and polite rejections, and the follow-ups go quiet.
And that little voice starts whispering: Is it my product? My price?Me?
After more than 20 years working with retailers such as M&S, Next, and Tesco, I can tell you this.
If I've invited you to a meeting:
👉 It’s rarely the product that’s the problem.
More often than not, it’s your pitch.
And that's the one thing you can fix.
WHAT YOU'LL DISCOVER
Here's what's inside the free guide
The ONE Question
The single question every retail buyer is silently asking - and why your pitch must answer it.
The T.R.U.T.H.S™ Framework
Six elements every pitch must contain. Most founder pitches are missing at least three - find out if yours is one of them
The Pitch Readiness Gap
Five gaps that are keeping you stuck when it comes to scaling with retailers. Find out exactly where you're stuck and why
I know the question - because I was the one asking it.
For over 20 years, I sat on the other side of the table as a retail buyer for retailers M&S, Next, and Tesco.
I reviewed thousands of pitches and made the decisions on what gets stocked and what doesn’t.
There was a clear difference between the founders who made me lean in - and the ones who didn't answer the question.
It was rarely the product. Almost always, the pitch where the commercial proposition just didn't land.
Now, as the founder of Retail Huddle, I help product founders with the clarity, confidence, and conviction to move buyers from 'maybe' to 'yes'.
And there’s never been a better time to go pitch to your dream retailers.
— Ami Rabheru, Former Retail Buyer | Founder of Retail Huddle As seen on Netflix, Channel 4, Spring/Autumn Fair, RHS Chelsea.
TESTIMONIAL
I was struggling with clarity around my value proposition and how to structure conversations with retailers.
The biggest shift was realising I had been underselling - not the product, but the opportunity for the retailer.
— Yvonne, founder LocaeRise
READY TO FIND OUT
Ready to find out what's missing
from your retail pitch?
Download the free guide and start building a pitch that gets the YES.
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